Analog Devices
1. What is Analog Devices?
1.1 What is the History of Analog Devices?
Analog Devices, Inc. (ADI) is an American multinational semiconductor company that was founded in 1965 by two MIT graduates, Ray Stata and Matthew Lorber. The company is headquartered in Wilmington, Massachusetts, and is a global leader in the design, manufacture, and marketing of a broad portfolio of solutions that leverage high-performance analog, mixed-signal, and digital signal processing technology.
Here is a brief overview of the company's history:
- 1965: Analog Devices was founded by Ray Stata and Matthew Lorber in Cambridge, Massachusetts.
- 1967: The company published its first technical magazine, Analog Dialogue.
- 1968: Sales reached $5.7 million.
- 1969: The company went public and began funding a manufacturer of semiconductors.
- 1973: Analog Devices launched laser trim wafers and the first CMOS digital-to-analog converter.
- 1980: The company entered into a joint venture with Standard Oil of Indiana (now Amoco Corp.).
- 1982: Analog Devices had sales of $156 million and shipped over 200 products to over 15,000 customers worldwide.
- 1990: The company posted its first loss and its share price stood where it had ten years earlier.
- 1992: Analog Devices entered an alliance with Hewlett-Packard to develop mixed-signal semiconductors.
- 1996: The company reported over $1 billion in revenue.
- 2000: Analog Devices acquired five companies, including BCO Technologies PLC, a manufacturer of thick film semiconductors.
- 2008: ON Semiconductor acquired Analog Devices' CPU Voltage and PC Thermal Monitoring Business.
- 2012: The company led the worldwide data converter market with a 48.5% share.
- 2016: Analog Devices acquired Linear Technology in an approximately $14.8 billion cash and stock deal.
- 2020: The company acquired Maxim Integrated in an all-stock deal that values the combined company at $68 billion.
Analog Devices has a long history of innovation and has played a significant role in the development of many technologies, including data conversion, signal processing, and power management. The company has a strong commitment to research and development and has a global presence with over 100,000 customers in a wide range of industries, including communications, computer, instrumentation, military/aerospace, automotive, and consumer electronics.
1.2 What Products and Services does Analog Devices Offer?
Analog Devices (ADI) offers a wide range of products and services that cater to various industries, including:
- Mixed-signal and digital signal processing ICs: ADI designs and manufactures analog, mixed-signal, and digital signal processing integrated circuits (ICs) used in electronic equipment.
- Data Converters: Devices that convert analog signals into digital data and vice versa.
- Amplifiers and Linear Products: Building blocks of analog circuits used in many types of electronic equipment.
- DSPs (Digital Signal Processors): Processors that manage high-speed numerical operations required in signal processing.
- Power Management Products: Solutions for power management, including power semiconductors, power monitors, and power controllers.
- Motor and Motion Control: Products for motor control, motion control, and power conversion.
- Optical Communications and Sensing: Solutions for optical communications, sensing, and imaging.
- RF and Microwave: Products for radio frequency (RF) and microwave applications, including amplifiers, filters, and switches.
- Interface and Isolation: Solutions for interface and isolation, including serializers, deserializers, and isolation amplifiers.
- Industrial Automation: Products for industrial automation, including process control systems, sensors, and actuators.
- Healthcare: Solutions for healthcare, including medical imaging, patient monitoring, and medical instrumentation.
- Automotive: Products for automotive applications, including safety systems, infotainment systems, and powertrain systems.
- Consumer Electronics: Solutions for consumer electronics, including image processing, audio and video processing, and touch screen controllers.
ADI's products and services are used in a variety of applications, including:
- Industrial Automation: Process control systems, sensors, and actuators.
- Healthcare: Medical imaging, patient monitoring, and medical instrumentation.
- Automotive: Safety systems, infotainment systems, and powertrain systems.
- Consumer Electronics: Image processing, audio and video processing, and touch screen controllers.
- Communications: Optical communications, wireless communications, and data conversion.
- Aerospace and Defense: Radar, communication, and navigation systems.
- Medical Devices: Medical imaging, patient monitoring, and medical instrumentation.
ADI's products and services are designed to help customers solve complex problems and create innovative solutions in various industries.
1.3 What is the Market Position of Analog Devices in the Industry?
Based on the search results, Analog Devices (ADI) is a leading company in the analog, mixed signal, and digital signal processing chipmaker industry. Here are some key points that indicate its market position:
- Revenue: ADI reported revenue of over $2.5 billion in its fiscal first quarter 2024, with a growth rate of 23% year-over-year.
- Market Share: According to CSIMarket, ADI's market share in the semiconductor industry is around 8.52% as of Q4 2023, ranking it among the top companies in the industry.
- Competition: ADI competes with several major semiconductor companies, including Broadcom Corporation, Texas Instruments Incorporated, and Microchip Technology, Inc..
- Product Portfolio: ADI has a diverse product portfolio, including industrial process control, automotive, and consumer electronics products.
- Financial Performance: ADI has reported strong financial performance, with a gross margin of 58.7% and an operating margin of 23.3% in its fiscal first quarter 2024.
- Stock Performance: ADI's stock price has been relatively stable, with a 52-week range of $154.99 to $202.77 and a market capitalization of over $94 billion.
Overall, Analog Devices appears to be a strong player in the semiconductor industry, with a significant market share and a diverse product portfolio. Its financial performance and stock performance indicate a stable and growing company.
2. Why is Analog Devices Important in the Technology Sector?
2.1 How does Analog Devices contribute to the advancement of technology?
Analog Devices contributes to the advancement of technology in several ways:
- Innovative Solutions: Analog Devices develops innovative solutions that transform complex real-world signals into insights and actions, enabling customers to shape the future faster and improve lives in profound ways.
- Edge Processing: The company's edge processing technologies bridge the physical and digital worlds, enabling the capture and interpretation of real-world data to create opportunities for using insights and actions to engineer good.
- Sustainable Technologies: Analog Devices is committed to sustainability, developing technologies that reduce environmental footprints, restore and replenish natural resources, and empower people.
- Advancements in MEMS Technology: The company's MEMS (Micro-Electro-Mechanical Systems) technology enables the development of small, low-power, and high-performance sensors that can be used in a wide range of applications, including vibration monitoring, navigation, and more.
- Small Form Factor SATCOM Solutions: Analog Devices' small form factor SATCOM solutions enable the development of low-power, high-performance satellite communication systems that can be used in a variety of applications, including military, commercial, and consumer markets.
- Investment in Research and Development: The company invests heavily in research and development, with a focus on advancing new technologies and new generation equipment that is more efficient, sustainable, and effective.
- Partnerships and Collaborations: Analog Devices partners with customers, suppliers, and other stakeholders to co-create groundbreaking technologies and solutions, driving innovation and advancement in various industries.
- Sustainability-Linked Financing Framework: The company has established a sustainability-linked financing framework that links its financial performance to its sustainability goals, ensuring that its financial decisions are aligned with its sustainability strategy.
By contributing to the advancement of technology in these ways, Analog Devices is helping to create a more connected, greener, healthier, and safer world for future generations.
2.2 What are the key innovations by Analog Devices in the industry?
Analog Devices (ADI) has made several key innovations in the industry, including:
- Digital Isolation Technology: ADI invented digital isolation technology, which allows for the integration of mixed-signal technologies, such as A/D converters, along with magnetics and coils in a single package. This technology has enabled the development of more intelligent and connected systems.
- MEMS (Micro-Electromechanical Systems): ADI has developed MEMS technology, which has enabled the creation of highly innovative sensors that can measure physical phenomena, such as pressure, temperature, and vibration.
- SDR (Software-Defined Radio): ADI's SDR technology provides a complete, proven, and highly programmable wideband radio transceiver in IC form, enabling true, professional-grade features and reliability in handheld radio designs.
- Edge-Based Sensing: ADI's edge-based sensing technology allows for the extraction of deep insights from physical signals, enabling the creation of intelligent systems that can make decisions in real-time.
- Condition-Based Monitoring: ADI's condition-based monitoring technology enables the prediction of faults and maintenance needs in industrial equipment, reducing downtime and improving overall efficiency.
- Battery Formation: ADI's battery formation technology enables the optimization of battery charging and discharging, improving the utility and lifespan of batteries and enabling the reuse of batteries in other applications.
- Digital Health: ADI's digital health technology enables the improvement of vital signs monitoring, allowing for more accurate and portable monitoring of patient health.
These innovations have enabled ADI to transform global markets, including industrial, automotive, and healthcare, and have positioned the company as a trusted technology partner for customers around the world.
2.3 How does Analog Devices impact various technology applications?
Analog Devices (ADI) impacts various technology applications in several ways:
- Power Management: ADI's power semiconductors help designers meet lower energy consumption objectives, which can impact next-gen system innovation.
- Optimizing SWaP (Size, Weight, and Power): ADI's advanced power management technology can help reduce size, weight, and power, which is critical for the data center and communications industry.
- Intelligent Edge: ADI helps deliver actionable insights at the edge through innovative solutions that keep customers ahead of what's possible.
- Collaborative Partnerships: ADI develops and optimizes edge-based software infrastructure designed to be adopted quickly by the end application, leveraging open-source communities to drive and expand its power, reach, and effect.
- Digital Signal Processing (DSP): ADI offers a broad selection of processors for various applications, including audio, video, and medical imaging, and provides resources for learning about DSP, including tutorials, guides, and workshops.
- Industry 4.0: ADI is pioneering the hardware and software solutions needed for Industry 4.0 manufacturing, including real-time Deterministic Ethernet, Time Sensitive Networking (TSN), and advanced sensing solutions.
- Manufacturing: ADI's solutions help manufacturers achieve interoperability, efficiency, and flexibility in their production processes, enabling the use of robots and "cobots" capable of working alongside humans.
- Sensing and Connectivity: ADI's sensing and connectivity solutions enable IoT communication in harsh manufacturing settings, allowing for real-time data transfer and precise control of robots and cobots.
By providing innovative solutions in these areas, Analog Devices is helping to drive technological advancements and improve efficiency in various industries, including data center, communications, healthcare, and manufacturing.
3. How does Analog Devices Operate and Serve its Customers?
3.1 What is the business model of Analog Devices?
The business model of Analog Devices (ADI) is focused on designing, manufacturing, and marketing a wide range of analog, mixed-signal, and digital signal processing (DSP) integrated circuits (ICs) used in various industries, including:
- Data Conversion: ADI is a leader in data conversion products, including analog-to-digital converters (ADCs) and digital-to-analog converters (DACs).
- Signal Processing: The company offers a range of signal processing products, including amplifiers, filters, and amplifiers, used in applications such as audio, medical devices, and industrial control systems.
- Power Management: ADI provides power management solutions, including power amplifiers, power supplies, and battery management systems (BMS), used in applications such as automotive, industrial, and consumer electronics.
- Industrial and Automotive: The company's products are used in various industrial and automotive applications, including industrial automation, medical devices, and automotive systems.
- Communications: ADI's products are used in various communications applications, including wireless communication systems, wired communication systems, and satellite communication systems.
ADI's business model is based on the following key elements:
- Innovation: The company invests heavily in research and development to create new and innovative products that meet the evolving needs of its customers.
- Diversification: ADI's product portfolio is diversified across various industries and applications, which helps to reduce dependence on any one market or customer.
- Global Presence: The company has a global presence, with operations in Asia, Europe, and the Americas, which enables it to serve customers worldwide.
- Strategic Acquisitions: ADI has made strategic acquisitions to expand its product portfolio and capabilities, including the acquisition of Linear Technology and Maxim Integrated.
- Cost Structure: The company has a cost structure that is designed to be efficient and flexible, allowing it to respond quickly to changes in the market and customer needs.
ADI's financial performance is driven by its ability to generate revenue from its diverse product portfolio, as well as its ability to maintain a strong gross margin and operating margin. The company's financial performance is also influenced by its ability to manage its costs and invest in research and development to drive future growth.
3.2 How does Analog Devices cater to the needs of different customer segments?
Analog Devices (ADI) caters to the needs of different customer segments by:
- Understanding customer needs: ADI recognizes different market segments and the specific needs of each segment. This helps them plan their products and finances accordingly.
- Technographic segmentation: ADI uses technographic segmentation to understand how customers interact with technology, what devices they use, and what software or applications they prefer. This helps them tailor their products, services, and marketing strategies to different customer segments.
- Product customization: ADI offers customized products that meet the specific needs of each customer segment. For example, they provide application-specific integrated chips (ASICs) that are designed for specific purposes, such as artificial intelligence and cloud computing.
- Strong customer service and technical support: ADI emphasizes strong customer service and technical support, which enables them to make a fundamental difference to their customers' competitiveness in their chosen markets.
- Competitive pricing: ADI competes with other semiconductor companies by offering competitive pricing for their products.
- Innovation: ADI focuses on technological innovation, emphasizing product performance and reliability, which helps them stay ahead of the competition.
- Diversity of product portfolio: ADI has a diverse product portfolio that caters to different customer segments and markets.
- Delivery capabilities: ADI has strong delivery capabilities, which ensures that their products are delivered on time and meet the customers' requirements.
By catering to the needs of different customer segments, ADI is able to maintain a competitive edge in the market and provide value to their customers.
3.3 What is Analog Devices' approach to research and development?
Analog Devices' approach to research and development (R&D) is focused on innovation, strategic partnerships, and market expansion. The company invests heavily in R&D to capitalize on trends in key growth markets such as industrial automation, 5G networks, and electric vehicles. Analog Devices' R&D efforts are centered around developing sophisticated analog, mixed-signal, and digital signal processing (DSP) circuits that are critical to a wide range of applications.
The company's R&D strategy involves:
- Innovation: Analog Devices focuses on developing breakthrough technologies and solutions that address the needs of its customers and the markets it serves.
- Strategic Partnerships: The company collaborates with other organizations, including universities, research institutions, and other companies, to accelerate innovation and solve complex problems.
- Market Expansion: Analog Devices expands its presence in new markets and applications, such as industrial automation, 5G networks, and electric vehicles, to capitalize on growth opportunities.
- Acquisitions: The company has a history of acquiring other companies to expand its product portfolio, technology capabilities, and market presence.
Analog Devices' R&D efforts are organized around several key areas, including:
- Industry 4.0 and Smart Energy: Developing technologies and solutions for industrial automation, smart grids, and energy management.
- Automotive Electrification: Developing technologies and solutions for electric vehicles, autonomous driving, and connected cars.
- 5G and Next-Gen Connectivity: Developing technologies and solutions for 5G networks, wireless connectivity, and IoT applications.
- Catalyst Collaboration Hub: A collaboration hub that brings together customers, experts, and ADI engineers to co-create breakthrough solutions and accelerate innovation.
Overall, Analog Devices' approach to R&D is focused on driving innovation, building strategic partnerships, and expanding its presence in key growth markets to capitalize on emerging trends and opportunities.
4. Who are the Key Competitors and Market Trends in the Analog Devices Industry?
4.1 Who are the major competitors of Analog Devices?
The major competitors of Analog Devices (ADI) in the analog semiconductor market are:
- Texas Instruments (TI): TI is a leading player in the analog semiconductor market, with a strong presence in industrial, automotive, and consumer electronics markets.
- Infineon: Infineon is a German-based company that specializes in analog and mixed-signal semiconductors, with a focus on automotive, industrial, and consumer electronics markets.
- Skyworks Solutions: Skyworks is a US-based company that designs and manufactures analog and mixed-signal semiconductors, with a focus on wireless communication, automotive, and industrial markets.
- STMicroelectronics: STMicro is a European-based company that designs and manufactures analog and mixed-signal semiconductors, with a focus on automotive, industrial, and consumer electronics markets.
- NXP: NXP is a Dutch-based company that specializes in analog and mixed-signal semiconductors, with a focus on automotive, industrial, and consumer electronics markets.
These companies are all major players in the analog semiconductor market and compete with ADI in various end markets, including industrial, automotive, and consumer electronics.
4.2 What are the current market trends impacting Analog Devices?
The current market trends impacting Analog Devices (ADI) include:
- Digitalization and Edge Computing: The increasing demand for edge computing and the need for real-time data processing are driving growth in ADI's business. Edge computing is expected to reach 75% of business data processing by 2025, according to Gartner.
- Industrial Automation and Electrification: The growing demand for industrial automation and electrification is driving growth in ADI's Industrial and Automotive end markets.
- Artificial Intelligence and Machine Learning: The increasing adoption of AI and ML in various industries is driving growth in ADI's business, particularly in the areas of computer vision and audio processing.
- 5G and Wireless Connectivity: The growing demand for 5G and wireless connectivity is driving growth in ADI's business, particularly in the areas of RF and microwave components.
- Cloud Computing and Data Centers: The growing demand for cloud computing and data centers is driving growth in ADI's business, particularly in the areas of data center infrastructure and cloud computing.
- Autonomous Vehicles: The growing demand for autonomous vehicles is driving growth in ADI's business, particularly in the areas of ADAS and autonomous driving.
- Internet of Things (IoT): The growing demand for IoT devices and applications is driving growth in ADI's business, particularly in the areas of IoT connectivity and data processing.
- Cybersecurity: The growing concern for cybersecurity is driving growth in ADI's business, particularly in the areas of cybersecurity solutions and services.
These market trends are expected to continue to drive growth in ADI's business in the future.
4.3 How does Analog Devices differentiate itself in a competitive market?
Analog Devices (ADI) differentiates itself in a competitive market through several strategies:
- Innovation: ADI invests heavily in research and development (R&D) to stay ahead of the competition. This enables the company to develop new products and technologies that meet evolving market demands.
- Market diversification: ADI has expanded its customer base by focusing on new markets such as healthcare, automotive, and industrial instrumentation. This diversification helps to reduce dependence on any one market and increases the company's resilience.
- Strategic acquisitions: ADI has acquired several companies, including Hittite Microwave Corporation, to leverage their technologies and expertise. This strategy allows ADI to expand its product portfolio and capabilities.
- Facilitative approach: ADI collaborates with other companies in the semiconductor industry, such as Intel and Renesas, to facilitate the adoption of new technologies and standards.
- Quality and customer service: ADI has a reputation for producing high-quality products and providing excellent customer service. This helps to build strong relationships with customers and maintain a competitive edge.
- Global market expansion: ADI has a global presence, which allows it to tap into emerging markets and leverage its broad product portfolio and strong brand reputation to capture new customer segments.
- Technological advancements: ADI is well-positioned to capitalize on technological advancements in the automotive and industrial sectors, which presents significant opportunities for growth.
By focusing on these strategies, ADI has maintained its competitive edge in the semiconductor industry and continues to thrive in a highly competitive market.
5. What are the Challenges and Opportunities for Analog Devices?
5.1 What are the regulatory challenges faced by Analog Devices?
Analog Devices (ADI) faces several regulatory challenges, including:
- Environmental regulations: The company is subject to various environmental regulations, such as those related to greenhouse gas emissions, waste management, and water conservation.
- Product safety standards: ADI must comply with product safety standards, such as those related to electrical safety, electromagnetic compatibility, and radiation safety.
- Export controls: The company is subject to export controls, which regulate the export of certain products and technologies to certain countries or entities.
- Intellectual property protection: ADI must protect its intellectual property, including patents, trademarks, and copyrights, from infringement and theft.
- Cybersecurity regulations: The company must comply with cybersecurity regulations, such as those related to data protection and security, to ensure the confidentiality, integrity, and availability of its systems and data.
- Global economic uncertainty: ADI's business is influenced by macroeconomic factors such as fluctuations in global economic conditions, trade tensions, and geopolitical instability, which can impact customer demand, supply chain operations, and overall business performance.
- Supply chain disruptions: The company relies on a complex global supply chain to source materials, manufacture products, and deliver to customers worldwide, and disruptions such as component shortages, logistical challenges, natural disasters, or geopolitical events can disrupt operations and impact production schedules and customer deliveries.
- Rapid technological obsolescence: The pace of technological innovation in the semiconductor industry means that products can become obsolete relatively quickly, requiring ADI to continually invest in research and development to meet evolving customer needs, emerging technologies, and competitive threats.
To address these regulatory challenges, ADI has implemented various measures, including:
- Compliance with regulatory requirements: The company ensures compliance with all applicable regulatory requirements, including environmental, product safety, and export control regulations.
- Investment in research and development: ADI invests in research and development to stay ahead of the curve in terms of technological innovation and to develop new products and solutions that meet evolving customer needs.
- Strategic partnerships: The company forms strategic partnerships with other companies, research institutions, and organizations to leverage their expertise, resources, and capabilities to drive innovation and growth.
- Operational resilience: ADI focuses on operational resilience, including supply chain management, to ensure that its operations are robust and able to withstand disruptions and challenges.
- Cybersecurity measures: The company implements robust cybersecurity measures, including secure product designs, proactive risk management, and incident response planning, to safeguard customer data and maintain trust.
By addressing these regulatory challenges and implementing these measures, ADI can position itself for sustained growth and success in the dynamic semiconductor industry landscape.
5.2 What are the emerging technological challenges in the industry for Analog Devices?
The emerging technological challenges in the industry for Analog Devices include:
- Industry 4.0: The company is adapting to the trend of intelligent and energy-saving products, integrated safety and security functions, and energy harvesting abilities. This requires the development of new technologies, new product offers, and new business models that cover the whole value chain of production and its products.
- Digital Divide: Analog Devices is working to bridge the digital divide by developing power management technology for 5G cell towers, evolving phased array space communications, and encouraging ecosystem diversity, innovation, and open-access infrastructure sharing to bring wired, wireless, space, and mobile connectivity to a third of the world's population.
- Trusted Industrial Automation: The company is enabling trusted industrial automation by developing solutions for sensing, control, monitoring, and robust real-time communication systems at the edge of the industrial network. This requires addressing security concerns, functional safety, and intrinsic safety in industrial control applications.
- Low Complexity Ethernet: Analog Devices is developing low complexity Ethernet solutions to bring simple industrial devices, such as temperature transmitters, directly to an Ethernet network. This requires innovation at the physical layer to deliver a solution that is scalable to gigabit line rates and beyond.
- Time Sensitive Networking (TSN): The company is leading the charge on TSN, which enables real-time data communication across numerous Industrial IoT devices. This requires robust on-site networks and real-time deterministic Ethernet to manage the high volume of data in a connected factory.
- Artificial Intelligence (AI) and Machine Learning (ML): Analog Devices is leveraging AI and ML to solve complex problems in industries such as automotive, industry 4.0, and data centers. This requires developing new business proposals for condition-based monitoring of industrial equipment, digital healthcare, and platform-based business models.
- Cybersecurity: The company is addressing cybersecurity risks in the industrial space by developing security solutions for resource-constrained devices and acquiring expertise in areas such as security and authentication, functional and intrinsic safety, and multiprotocol support.
These emerging technological challenges require Analog Devices to innovate and adapt to changing market requirements, customer needs, and industry trends.
5.3 What growth opportunities exist for Analog Devices in the market?
Based on the search results, the growth opportunities for Analog Devices (ADI) in the market include:
- Electrification: ADI is well-positioned to benefit from the growing demand for electric vehicles (EVs) and the electrification of industries such as automotive, industrial, and consumer electronics. The company's ADI Recharge portfolio includes battery management systems, inverters, energy storage systems, and meters, which are critical components in the electrification ecosystem.
- Internet of Things (IoT): ADI's analog ICs are used in a wide range of IoT applications, including industrial automation, consumer electronics, and healthcare equipment. The company's expertise in analog ICs and its ability to bridge the analog and digital worlds make it well-suited to capitalize on the growing demand for IoT solutions.
- Artificial Intelligence (AI) and Machine Learning (ML): ADI's analog ICs are used in AI and ML applications, including edge AI, computer vision, and natural language processing. The company's expertise in analog ICs and its ability to provide high-accuracy analog-to-digital conversion make it well-suited to capitalize on the growing demand for AI and ML solutions.
- 5G and 6G: ADI's analog ICs are used in 5G and 6G applications, including base stations, routers, and smartphones. The company's expertise in analog ICs and its ability to provide high-accuracy analog-to-digital conversion make it well-suited to capitalize on the growing demand for 5G and 6G solutions.
- Sustainability: ADI is committed to sustainability and is working to reduce its environmental impact through the use of renewable energy, reducing waste, and increasing recycling. The company's sustainability efforts are expected to drive growth and improve its reputation among customers and investors.
- Asia-Pacific Market: ADI has a strong presence in the Asia-Pacific market, particularly in Japan, where it has established a solid position in the semiconductor industry. The company is well-positioned to capitalize on the growing demand for semiconductors in the region.
- New Markets: ADI is expanding into new markets, including the industrial automation and healthcare industries. The company's expertise in analog ICs and its ability to provide high-accuracy analog-to-digital conversion make it well-suited to capitalize on the growing demand for solutions in these industries.
Overall, ADI's growth opportunities are driven by its expertise in analog ICs, its ability to bridge the analog and digital worlds, and its commitment to sustainability. The company's strong presence in the Asia-Pacific market and its expansion into new markets are also expected to drive growth.